1
Discovery sprint
Weeks 2–4
User interviews, problem framing, design sprints, and a build plan with hypotheses to test.
Product teams that build what customers asked for.
Call us when you have a real idea and a real budget, and need a team that can take it from a Notion doc to a launched product without losing focus.
What product engineering covers.
Product Engineering combines discovery, design and delivery into a single accountable team. Where Software Engineering is engineer-led, Product Engineering is product-led.
Research, prototypes, hypothesis testing, and the engineering capacity to ship the answer quickly, for founders pre-PMF, teams launching new lines, and enterprises spinning up new ventures.
Where it fits
Pre-PMF founders
A thesis, some funding, and a product to prove before the next raise. We’ve been the engineering wing for 12 funded startups.
New product lines
Existing company, new SKU. A team that moves at startup speed inside enterprise constraints.
Innovation labs
F500 innovation teams launching the third pivot of an internal venture. We’ve worked with three of them.
Spinout & carve-out
A PE-backed product spin-out that needs to operate independently within 12 months.
What we deliver.
Each area below is a scoped deliverable. We plan it, build it and stay accountable for the result.
Product discovery
User research, problem framing, hypothesis design, and discovery sprints that prevent building the wrong thing.
Rapid prototyping
Working software in week 1: real prototypes you can put in front of users, not just Figma files.
Full-stack delivery
Web, mobile, API. Design system, infrastructure and observability built in from sprint zero.
AI-native product features
When the product needs LLMs, retrieval or agentic behavior, we don’t hand it off to a separate team.
Product analytics
Mixpanel, Amplitude, custom event taxonomies. Instrumented from day one, because analytics can’t be added retroactively.
Beta & launch management
Beta cohorts, feedback loops, launch coordination, and the post-launch metric reviews that decide what ships next.
How an engagement runs.
Five phases, each with a measurable outcome, so you always know where the work stands.
How our product teams work.
Product, design and engineering together
Every engagement has a product lead, a design lead and an engineering lead from day one. They work as one team.
We test hypotheses instead of assuming
Every feature we build has a measurable hypothesis. If it fails, we kill it and tell you so.
We plan the handoff to your team
Documentation, hiring help and a structured handoff to your in-house team are part of every engagement.
Frequently asked questions.
Have a question we haven’t covered? A 30-minute call with a tech lead can answer it.
Ask us directlyDo you do design too?
Yes. Product design is integrated, with senior designers who’ve shipped consumer and B2B products. We don’t outsource design.
Can you join an existing product team?
Yes, we embed often. We can be the engineering team while you’re the product team, or pair across both.
Are you a fit for pre-seed startups?
Usually no; we’re an expensive partner for pre-seed. We fit funded ventures with a real budget for the first 12 months.
Will you take equity?
Occasionally, case by case. We’ll have an honest conversation if it’s a fit.
What about operation after launch?
We can continue as the engineering team, hand off to your in-house team, or hand off to our Managed IT Services practice.
Let’s talk about your project.
Tell us about your team, your stack and the problem you want solved. We’ll come back with how we would approach it.
Response time
Within one business day
Prefer a call?
Headquarters
Charlotte, North Carolina
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