Storefront engineering
Shopify Hydrogen, Next Commerce, headless commerce, and the performance work that turns first-paint into conversion.
Industries / Retail & Ecommerce
Commerce engineering that holds up under Black Friday.
We build storefronts, fulfillment platforms, and personalization systems that scale with traffic, integrate cleanly with the back office, and don't fall over on the day that matters most.
$2.4B
GMV running on platforms we've built
99.99%
Median Black-Friday-week uptime
11×
Faster checkout-to-confirmation than baseline
0
Vendor-locked recommendations
What it is
The work, plainly described.
Retail & Ecommerce is the industry where scale and conversion economics are unforgiving. We build the storefronts, the fulfillment platforms, and the personalization systems that protect both. We're experienced across composable commerce (Shopify, BigCommerce, commercetools), headless approaches, OMS platforms, and the dozen back-office systems retail depends on.
Where it fits
- D2C brands at scale$50M+ revenue brands hitting the limits of out-of-the-box platforms.
- Multi-brand retailersHolding companies with 4-12 brands needing unified commerce without unified compromises.
- MarketplacesTwo-sided marketplaces — supply onboarding, payouts, trust & safety, search.
- B2B commerceDistributor portals, account-based pricing, quote-to-order flows, and the complexity B2C platforms can't handle.
Capabilities
What we'll actually do.
Each of these is a deliverable category, not a buzzword bullet. We scope, build, and stay accountable for each one.
Personalization & search
Algolia, Constructor, custom recommenders. Behavior-aware ranking, eval-tested before launch.
OMS & fulfillment
Order orchestration, inventory across channels, ship-from-store, and 3PL integration.
ERP & back-office integration
NetSuite, SAP, Microsoft Dynamics, and the dozen line-of-business systems. We make them talk.
Analytics & pricing
GMV, contribution-margin, cohort analytics, and the pricing engineering for promo/discount/tier logic.
Checkout & payments
Multiple payment methods, fraud, BNPL, currency, and the checkout UX that doesn't leave dollars on the table.
Process
How an engagement actually runs.
No mystery, no shifting goalposts. Five phases with measurable outcomes per phase.
Commerce assessment
We audit conversion, performance, integrations, and operational pain. Two weeks fixed-bid.
Foundation & integrations
Storefront platform, OMS, ERP integration, observability, and a baseline performance budget.
Iterative feature build
Two-week sprints with weekly merchandising and ops review.
Performance hardening
Load testing at 5-10× peak. Black-Friday-grade performance before we hand off.
Launch & sustained operation
Phased rollout, on-call for peak season, and post-peak retros.
Why us
Three things you should know.
We've survived peak
Our team has run platforms through Black Friday, Cyber Monday, and Prime Day equivalents. We design for the worst day, not the best.
Composable doesn't mean chaotic
We've built composable architectures that didn't become integration nightmares. The discipline is in the boundaries.
Conversion is engineering work
Performance, UX, payments, and search ranking all affect conversion. We treat them as engineering problems with measurable outcomes.
Frequently asked
The questions everyone asks.
Are you a Shopify Plus partner?
Yes — we're a Shopify Plus partner and have done both Online Store 2.0 and Hydrogen builds. We're also experienced on commercetools, BigCommerce, and custom headless setups.
Can you replatform from a legacy system?
Yes. We've replatformed off Magento 1/2, Salesforce Commerce Cloud, and custom legacy systems. Always with a parallel-run period.
What about omnichannel / unified commerce?
Yes — POS integration (Shopify POS, Lightspeed, Square), inventory unification, and ship-from-store are common engagements.
Do you do international expansion?
Yes — multi-currency, tax/duty (Avalara, TaxJar), localization, and international fulfillment integration.
Can you support Black Friday?
Yes. We provide elevated on-call coverage during peak windows for clients on retainer, with documented runbooks for common peak-traffic scenarios.